Avenue Montaigne is the mythical luxury fashion avenue of Paris. Dior was founded in 1947 by French Fashion designer Christian Dior at 30, avenue Montaigne. Plazza Athenee, the exclusive five star hotel, one of the bests in town, is located at 25. The Theatre des Champs-Elysées, at 15, is the kingdom of classical music. More facts on French fashion in Paris
In between the Champs-Elysées and the Seine river banks, the famous Avenue Montaigne is the fanciest shopping avenue of Paris. Whereas the Champs-Elysées shops are mostly mainstream fashion brand stores, Avenue Montaigne retains its dedication to luxury. Many high end fashion brands have a flagship store on Avenue Montaigne. Avenue Montaigne is famous for Dior flagship store at number 30, the historical building where Dior was founded by Christian Dior, the French fashion designer, on December 16th 1946.
French fashion stores on Avenue Montaigne: Bonpoint (49), Chanel (42 and 51), Chloe (44), Dior (head office) (30), Louis Vuitton (22), Nina Ricci (39).
International fashion stores on Avenue Montaigne: Valentino (17), Versace (45), Prada (10), Armani (2 and 18), Ralph Lauren (52), Dolce & Gabbana (54).
The Theatre des Champs-Elysées is named after the Avenue des Champs-Elysees near-by. Opened in 1913, it was designed by French architect Auguste Perret, who designed early concrete buildings. It was founded by journalist and impresario Gabriel Astruc to provide a venue suitable for contemporary music, dance and opera, in contrast to traditional institutions like the Opera. The Theatre des Champs-Elysées hosted the Ballets Russes for its first season, staging the world premiere of the Rite of Spring of Igor Stravinski on Thursday May 29, 1913, thus becoming the location of one of the most famous of all classical music riots. Today, the Theatre des Champs-Elysées is the most distinguished venue for classical music in the city.
Established in 1913, Plaza Athenee is the most exclusive Paris hotel.The hotel has five restaurants, including the three star Alain Ducasse restaurant and a bar. Paris metro: Champs-Elysées Clemenceau, lines 1, 13. Avenue Montaigne and the Champs-Elysées district have many more extraordinary hotels. Hotels near Champs-Elysées.
Avenue Montaigne was originally called the allee des Veuves (widows' alley) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The current name comes from Michel de Montaigne, a writer of the French Renaissance. In the nineteenth century, the street earned some renown for its sparkling and colourful Mabille balls on Saturday nights.
In 1913, Avenue Montaigne got both the Theatre des Champs-Elysées and the Plazza Athenee hotel which created its fame. In 1947, Christian Dior opened its store opposite the theater. That definitively established Avenue Montaigne as the fashion avenue in the City of Lights.